Dr. Mark E. Richards gives insights on how video conferencing during covid made people more self-aware of their own image?

Dr. Mark E. Richards gives insights on how video conferencing during covid made people more self-aware of their own image?

As remote work and virtual communication have become more popular and people are using services such as zoom or google meet, the demand for both surgical and non-surgical facial rejuvenation procedures has continued to tick up

Since the start of the COVID-19 pandemic, daily life for millions of people across the globe has undergone a great many changes. With physical distancing precautions and new safety standards to limit the spread of the virus, the way individuals communicate in both business and social worlds has changed. More and more people are forced to use applications such as zoom. Zoom use has reportedly grown from 10 million daily meeting participants in December of 2019 to 300 million in April of 2020.  Interestingly, back in May, Google Trends recorded a 67% increase in the number of times the term “plastic surgery” was searched.

Dr. Mark E. Richards, a plastic surgeon in Bethesda and the Washington, DC area, does not believe this was a mere coincidence

He saw a dramatic increase in demand for facial rejuvenation procedures in his practice Ageless Impressions ~ Plastic Surgery Instituteand goes on to say:

“Since the initial pandemic lockdown ended, I’ve been conducting more consults for both surgical and non-surgical facial rejuvenation treatments than at any time in the past 5 years. I believe the increase in Zoom meetings and other video conferencing chats has caused many people to view themselves over prolonged periods daily. Inevitably, they find aspects of their face that do not match their desired appearance

He goes on to say that virtual meetings can also be affected by poor lighting and unflattering camera angles. These ultimately lay bare and accentuate aesthetic concerns.

At Ageless Impressions, Dr. Richards has seen a major uptick in requests for treatments such as injectable  dermal fillers BOTOX Cosmetic, as well as facelift surgery.

 “Specifically, we’ve been performing a lot of RADIESSE® treatments to enhance volume in certain facial features, Restylane® Refyne and Defyne for areas around the mouth and lips, and  PDO Thread Lifting to lift sagging skin of the face and neck. Facelifts remove the jowls and neck waddles. Eyelifts get rid of bags under the lower lids. Additionally, the Lutronics Genius™ Radiofrequency micro-needling device provides long-lasting results through a nearly no-downtime treatment for erasing the wrinkles and skin texture defects from broken collagen and elastin in the sun-aged and damaged skin of the face.

Dr. Richard explains that this is the perfect opportunity for many to undergo plastic surgery procedures because they are still able to work while recovering in the comfort of their home. He explains that surgical or non-surgical facial rejuvenation, or a combination of both, diminish the signs of fatigue and age that become prominently displayed by a computer’s video camera

The uniqueness of work during the pandemic offers women and men a way to address their concerns with results that enhance their natural appearance and give them a boost of self-confidence. 

Ultimately, Dr. Richard concludes that during the pandemic people have become more aware of their own image. This, he notes, is likely the reason why the field of plastic surgery and cosmetic enhancement has experienced even greater demand than usual after the lockdown restrictions were lifted

With that in mind, Dr. Richard advises everyone who is considering having procedures to seek out reputable, highly qualified plastic surgeons who communicate thoroughly and honestly about the many options available

“It’s always important that patients feel comfortable and confident in their plastic surgeon’s abilities, and that the doctor has the experience and qualifications necessary to provide the best possible care. Patients should be sure that they are getting individualized treatments that are designed to effectively renew their appearance in a way that looks both beautiful  and natural. Even on Zoom!” 

If you’re thinking about having a procedure done and you are looking for a qualified expert, Dr. Mark Richard is the right person for the job. He is certified by the American Board of Plastic Surgery and holds membership in the American Society of Plastic and Reconstructive Surgeons. Dr. Richards has been recognized as a Top Doctor in Bethesda Magazine, U.S. News & World Report and Washingtonian Magazine, and he is a Lifetime Member of the Who’s Who National Registry and a Yale University Graduate. His field of expertise is breast surgery, body contouring, laser therapies, and a variety of advanced non-surgical treatments.  Dr. Richards is available for interview upon request

For more information about Dr. Richards and his practice, please visit  drmarkrichards.com and facebook.com/drmarkrichards

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